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Highly successful and energetic Public Information Officer with 10 years career experience. Demonstrated strengths and expertise in public relations and communications through social media implementation detailed press releases and Internet podcasting. Possesses exceptional leadership and communication skills..
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- Coordinate company sponsorships and indirect marketing and advertising initiatives to gain positive public attention.
- Establish oversee and adhere to communications and marketing budgets; generate quarterly budget reports for corporate and client usage.
- Develop and maintain essential relationships with key media business consumer and trade professionals and organizations.
- Oversaw creation and media distribution of press kits press releases marketing videos and interviews with developers.
- Researched and communicated new media developments and analyses of target industries in relation to company products.
- Implemented cost effective PR strategies to produce quantitative and qualitative results.
- Worked in conjunction with marketing staff to define marketing strategy and implementation for the company brand.
- Attended trade shows and industry specific events and functions to maintain up-to-date knowledge of competitor products.
- Monitored media outlets including TV newspaper and magazine social media and radio with regard to company products to redefine or create new marketing strategies.
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