Sales and Marketing Manager Resume Examples
Let our Sales and Marketing Manager resume examples lend you a helping hand during your job search! We have professional samples you can personalize to create your resume and land the job.
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Sales and Marketing Manager resume summary examples
Did you know a recruiter spends an average of seven seconds scanning your resume?
You’ll have to grab their attention quickly when your resume lands in their hands, and the best way to do that is with a resume summary.
This resume introduction consists of two to three sentences summarizing the skills, qualifications and experiences that best show you’re perfect for the job.
Experienced applicants should opt for the professional summary. However, if you’re an inexperienced candidate applying for an entry-level position, you will benefit more from an objective statement.
You can list your most job-relevant skills with a resume objective and explain how they’ll help you achieve your professional goals.
Check out the following examples to determine which approach is right for you.
Good example:
“Dynamic Sales and Marketing Manager with 10+ years of experience driving growth and increasing revenue. Proven track record of developing innovative strategies that have increased market share by 20%, reduced customer acquisition costs by 25%, and increased customer satisfaction by 10%. Skilled in developing high-performance teams, leveraging market trends, and leveraging digital and traditional marketing channels to achieve success.”
Why this example passes:
- Feature candidate’s success statistic to grab attention. Numbers add detail about how big the results you deliver are, e.g., test scores, passing rate and more.
- Shows career length, 11 years.
- Mentions employer-desired skills: student motivation and interactive lessons.
Bad example:
“I have experience in sales and marketing. I am passionate about working with people and have a great eye for detail. I am looking for a position that will allow me to utilize my skills and knowledge.”
Why this example fails:
- Doesn’t include any numbers that quantify sales and marketing manager’s performance
- Uses vague descriptions and skills.
- Doesn’t include years of teaching experience.
The fastest way to write your professional summary
Prove your value as a Sales and Marketing Manager with a sharply written professional summary. You can choose from expert-written content suggestions using our Resume Builder!
- 1
Enter the details about the job title you held. The builder comes preloaded with auto-suggested phrasing written by resume experts.
- 2
Then, just pick from these suggested phrases that best frame your experience and customize them to your liking!
- 3
All you have to do is choose the summary phrases that best frame your experience. It’s like having a professional do it for you!
Our Resume Builder will help you write a custom Sales and Marketing Manager resume in 15 minutes! However, if you want to give your resume more dedicated attention, you can also employ our professional writing services to kickstart your search for an Sales and Marketing Manager role confidently.
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Sales and Marketing Manager resume work experience examples
One of the most fundamental sections of your resume is the work experience. Including skills and accomplishments in your work experience section relevant to your Sales and Marketing Manager role is critical to writing a good resume. Compare these work experience examples to understand what information to include to make a job-winning resume.
Good example:
Johnson Consulting I Rolling Meadows, IL I 8/2018-current
- Spearheaded the launch of 3 new products, resulting in a 20% increase in sales
- Developed and implemented a successful sales and marketing strategy that increased customer base by 25%
- Managed a team of 10 sales and marketing personnel, resulting in increased customer satisfaction and improved efficiency
- Created and implemented innovative marketing campaigns that increased brand awareness and drove sales growth by 15%
Why this example passes:
- Numbers and statistics add detail and quantify the results this sales and marketing manager delivers: 4% improvement and a class size of 20-25.
- Good use of strong words and active language.
- References specialized value cahier provides with “individualized lesson plans.”
Bad example:
Malone Group I Redmond, WA I 4/2022-present
- Managed sales team
- Developed marketing strategies
- Attended meetings
- Created reports
Why this example fails:
- Lacks numbers or statistics.
- Describes general tasks, not teaching achievements or career highlights.
- Uses active verbs, but doesn’t focus on results.
Sales and Marketing Manager resume skills examples
Here are 18 sample skills for sales and marketing manager:
- Contract Negotiations
- Strategic Planning
- Business Development
- Social Media Management
- Team Leadership
- Staff Development
- Database Maintenance
- Sales Tracking
- Sales Quota Achievement
- Leads Prospecting
- Brand Messaging
- Sales Presentations
- Account development
- Business growth and retention
- Contract negotiation expertise
- Marketing planning
- Market surveying
- Referral pipeline development
You should sprinkle skills and abilities throughout your resume. Include them in your professional summary, work experience blurbs and a dedicated skills section.
Examples of additional resume sections
Your Sales and Marketing Manager resume must include the following: contact information, resume summary, work experience, skills and education. These are the five main resume sections; however, you can customize your resume with additional sections.
Here are some examples of optional sales and marketing manager resume sections that you could add to provide greater detail:
- Languages
- Certifications
- Interests
- References
- Accomplishments
- Software
- Overview
- Additional skills
Only include extra sections if they provide real value to your resume. Your resume should be brief and concise rather than long and redundant.
Examples of resume formats
The way you order a resume is called a resume format. There are three main resume formats: chronological, functional and combination. Here are examples of each:
The main difference among them is whether or not they give more visual weight to your work history or to your skills section. The format you should select for your resume is based on your years of work experience as a sales and marketing manager.
How to choose a resume format
0-3
Years of experience
Functional formats
- Focus on skills.
- Best for first-time sales and marketing manager who lack work experience.
- Good for people re-entering workforce.
- May omit dates in the work history section.
Organization:
- Skills listed above work experience.
3-10
Years of experience
Combination formats
- Balance skills and work history.
- Ideal for mid-career sales and marketing manager.
- Suitable for career changers and people seeking promotion.
Organization:
- Skills next to or above work experience.
10+
Years of experience
Chronological formats
- Put the most focus on work history.
- Best for sales and marketing manager with a long, steady career.
- Most popular format.
- Preferred by recruiters.
Organization:
- Work experience listed above skills.
Once you know the best format for you, it’s easy to pick a sales and marketing manager resume template. Templates are preformatted layouts created by design professionals to ensure your resume looks amazing!
Don’t forget your sales and marketing manager cover letter
A cover letter works hand-in-hand with your resume to make a stronger case for why you deserve the job.
We always recommend submitting a cover letter with your resume because it’s a great way to increase your chances of getting hired.
Cover letters are a supplemental document to your resume that allows you to do many things, such as provide more context on your work experience or the achievements listed on your resume. You can share your career story and how you envision progressing. And you can even add more accomplishments you couldn’t fit on your resume!
Writing a full-page cover letter also shows your critical thinking, attention to detail and communication skills. Sure, it’s extra work, but it pays off, primarily if you use our Cover Letter Builder.
Our Builder will create a completely personalized cover letter from the information on your resume or write it from scratch considering your job title and years of experience. You’ll be done in 15 minutes or less!
If you want more examples of what to include in your cover letter, you can browse all cover letter examples available.
Don’t forget to tie it all together in a stylish yet professional design, which you can find in our cover letter templates library.
Finally, check out our blog article on How to Write a Cover Letter for a deep dive into cover letters.
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