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Shayna Booker
City, State, Zip Code
Home: 000-000-0000 | Cell: 000-000-0000
email@email.com
Professional Summary
Client-focused and deadline-oriented Press Officer with 14 years of experience promoting clients through strong media expertise and connections. Exhibits strong interpersonal, organizational, and problem-solving skills. Adept in promotional piece creation, client retention, marketing material development.
Core Qualifications
- Copywriting
- Sales & Marketing initiatives
- Project management
- Budget development
- PC and MS Office proficient
- Presentation skills
- Relationship management
- Media relations
Experience
Company Name
04/01/11 to Current
Press Officer
City, State
- Coordinate marketing initiatives such as exhibitions, commercials, and radio and television advertisements.
- Prepare and design email, direct-mail, and newsletter campaigns.
- Liaise with clients and public relations staff to manage budgets, time frames, and objectives.
Company Name
04/01/08 to 03/01/11
Press Officer
City, State
- Served as point of contact for all press and media related communications.
- Wrote press releases and news reports focused on client activities and events.
- Developed strong industry connections to ensure quality and timely delivery of media and press statements.
Company Name
07/01/06 to 04/01/08
Press Officer
City, State
- Conceptualized and developed PR campaigns and strategies to gain client recognition.
- Monitored media coverage of clients’ business and/or personal exposure.
- Attended press conferences and acted as spokesperson on behalf of client/company.
Education
University Name
2006
Bachelor of Arts: Communications
City, State
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